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Transcript

The Shift: Moving from Search to Creation Using AI with Rob Cressy

Most people open ChatGPT to find answers.
Rob Cressy opened it to find himself.

He didn’t discover it through hype. He didn’t stumble into it by accident. He went looking for something real—something alive—and five days after it launched, he started typing. What came back wasn’t a productivity hack. It was a mirror.

That’s what this episode is about.

Rob and I sat down to talk about what it means to stop searching and start creating. Not just in AI, but in life. Because if you’re honest, you’ve probably already felt it: the sense that your current role, title, or path isn’t the thing anymore. It once was. But now it’s not. And the scary part isn’t that you feel it—it’s that you haven’t told anyone.

Until now.

In this conversation, we get into the difference between using ChatGPT and thinking into it. Between automating your job and awakening your vision. Between prompting for answers and prompting for identity.

If you’ve ever whispered, “I think I want something different,” this one’s for you.

So here’s the challenge:
Open ChatGPT.
Type in what’s alive in you right now.

Then follow it up with:
What would Tony Robbins, or Lon, tell me to do with that?

Then ask it:
What questions should I ask myself next?

That’s it. That’s the move.
Because at some point, you need to stop waiting to know—and start creating what you want next.

Let this episode be that spark.

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