Most high performers think their biggest challenge is the hard work.
The big decisions. The big risks. The big leap.
But that’s rarely the truth.
The real limiter is usually something much smaller — and far easier to ignore.
A conversation you keep postponing.
An email you keep meaning to send.
A relationship you know you need to tend to.
The easy things you quietly avoid.
While writing my next book, The Gap, I stumbled into something uncomfortable. As I mapped the patterns from thousands of Normal 40 conversations, I realized the pattern I had been describing in others was showing up in my own life.
Avoidance.
Not of the hard things.
The easy things.
The ones that quietly become ceilings.
This week’s podcast episode is a little different. It isn’t an interview, and it isn’t a success story about someone else making the trade. It’s a confession — a raw conversation pulled directly from inside The Insider, where people wrestle with this work in real time.
Because if we’re honest, every one of us has something we’re avoiding right now.
And the moment you face it might be the moment everything changes.
Listen to the episode.
And if it resonates, come join us on The Insider. You don’t have to do this work alone.
Let’s be up to something.
