Most of us don’t struggle with hard work.
We struggle with avoidance.
Not of the big, scary things—but of the small, simple ones we keep putting off.
The email we don’t reply to.
The conversation we know we need to have.
The follow-up we swear we’ll do “later.”
The truth we see… and quietly step around.
In this week’s episode of the Normal 40 Podcast, Adam Eaton and I kick off 2026 with a candid, unfiltered conversation about avoidance—and why it’s often the easy things we avoid that end up costing us the most.
I share a personal realization I haven’t talked about publicly before: how avoiding things that should have been energizing created anxiety, capped my growth, and quietly became the ceiling on what was possible—even while everything looked “successful” from the outside.
This episode isn’t about productivity.
It’s about self-work.
The kind you can’t outsource.
The kind that’s uncomfortable to admit.
The kind that changes everything once you face it.
If something in you tightened just reading this, that’s not an accident.
🎧 Listen to the episode.
Your life doesn’t change when you try harder.
It changes when you stop avoiding what you already know.
—Lon
